Why do people like vera bradley bags

Order Status Lookup. Contact Us. Sign In. Instagram Twitter Facebook Pinterest. Shop Now. Comfort and Joy Get festive with warm and fuzzy essentials — like pajamas designed for the whole family, featuring everyone's favorite beagle!

Shop Cozy. Three Playful Prints "One thing I really love is how the Peanuts characters and Vera Bradley paisleys interacted as I drew this pattern; they are so playful together in the design!

Discover the Collab. Racked has affiliate partnerships, which do not influence editorial content, though we may earn commissions for products purchased via affiliate links. We also occasionally accept products for research and reviewing purposes. See our ethics policy here. Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox. In the particular suburb north of Atlanta where I lived, the brand Vera Bradley — which makes luxury luggage and purses, generally in colorful prints — had exploded.

Having a patterned Vera Bradley tote bag became shorthand for fitting in, looking hot, and for having enough money to buy a brand-name purse. These bags got my attention right away. They are impossible to miss. I saw a few around school, and then I saw more and more, until finally I asked my friend who had one what they were.

She told me they were Vera Bradley, and I was hooked ever since. Dollar General's business is booming. It's also vulnerable to crime, police say. The company has attracted an almost cult-like following for its cotton handbags, backpacks and wallets which are often splashed with every kind of paisley pattern imaginable.

For nearly four decades, the company has unabashedly embraced the paisley print even as other retailers rushed to stock more Millennial-friendly items. It has championed bright, bold prints on its bags because it made sense for the customer it was courting.

Perdue Farms' new meat-packing foam dissolves in your sink. Then, two years ago, the company hit a rough patch. Read More. Vera Bradley's VRA sales at stores open at least a year, an important gauge of a retailer's health, fell The company operates about stores -- split between mall locations and outlet centers -- and sells products on its website.

Beder said there was a realization that not only did Vera Bradley have to innovate to retain its "heritage" customer, but it also had to find a way to build a new fan base among young shoppers. These items inherently appeal to school and college kids and young working adults," said Beder.

The turnaround. Why mess with perfection? This classic makeup bag is equally at home in a suitcase, in your gym bag, and on your vanity. Meet your new everyday bag: It easily switches from a shoulder bag to a cross-body one with the addition of a strap. This elegant little number fits a surprising amount. Helpful if, for example, you win stacks and stacks of chips at the poker table. Well played, Prairie State.

This elegant carryon has a flap that slips over the handle of your wheeled luggage, so it's easy to balance there. And that's no small potatoes heh. Southern belles, love your choice in slouchy, comfy bags that keep the essentials organized and within reach. West Virginians are all about the cool details: This bag sports an exterior pocket with a turn-lock closure for extra security.

Love the pattern options, too. Fun that Virginians dig The Villager, right? The shoulder bag has tons of pockets and a sleek silhouette. It's made of super soft fleece.

We hope it's for wrapping around your shoulders while you sit on the porch and sip sweet tea. United States. Type keyword s to search. The Small Ella Tote. Ladies in these hardworking states need holdalls that also manage to look luxe. The Quilted Leah Tote.